US users spent an average of $79 on iOS apps in 2018

US users spent an average of $79 on iOS apps in 2018

One of the coolest things when it comes to Apple iOS lies in its App Store. In reality, there are over 2 million apps on the App Store and the number is set to grow in the future. Sources say that the Apple App Store will reach 3 million apps by the end of 2019. Some reports claim that the App Store has seen a steady growth in revenue in recent years, contributing a lot to Apple’s impressive earnings reports.

According to the latest reports, US-based users spent an average of $79 on iOS apps and games in 2018, a 36 percent rise when compared to the previous year. Indeed, iPhone and iPad users in the States had spent an average of $58 on apps in 2017. Reports also say that iPhone users spent around $21 or more on in-app purchases last year.  In reality, mobile gaming has played an important role in iPhone spending in recent years. Last year, gaming greatly contributed to overall customer spending. The non-gaming categories also reported strong growth in 2018. Specifically, subscription services like Apple Music, Spotify, or Netflix saw an 8 percent rise when compared to the previous year.

Sources say that the App Store will continue to grow this year. Apple has been improving its App Store for years, adding new exciting apps while removing the duplicate ones. Sources also claim that Apple will redesign its App Store this year when iOS 13 makes its debut.  Last year, Apple officially killed support for 32-bit apps. Developers should receive notifications saying that their apps need to be updated to stay alive on the App Store. Apple’s move was met with a wide welcome out there as 32-bits fail to work on a modern iOS version.

Apple is expected to announce new iPhones this year. Sources say that there will be three iPhones this year, one of which includes a premium model which will come with an in-display fingerprint scanner, a new design, and a triple camera setup. The two standard models will retain the same design from the current models while featuring upgraded hardware at launch.

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