Apple iPhone is one of the most popular smartphones out there. Apple has been improving its iPhone lineup for years in an attempt to attract more customers and take on its tough rivals out there. iPhones are getting larger every year as Apple tends to increase the screen size on its smartphones. However, in 2016, Apple released the iPhone SE, a new 4-inch iPhone that was specifically designed for those who crazed for a smaller-screened iPhone on the market. Basically, the iPhone SE features the same hardware as the iPhone 6s while sporting the look of the 5s.
The SE failed to live up to expectations out there, forcing Apple to lower its price and launch it in emerging markets. In 2017, the iPhone SE received millions of registrations of China prior to its public release. Besides, the SE was one of the hottest items in India as it carried a lower price tag. Last year, Apple officially stopped selling the iPhone SE at its retail stores and authorized resellers. However, it seems that Apple will bring it back this year.
Apple is now selling the iPhone SE through its clearance store in the US market. Apple’s move aims to attract more users out there and target mid-range segment. According to Apple, the iPhone SE will be priced at $249 for the starting 32GB model, which is much cheaper than its initial price tag. Meanwhile, the 128GB model will retail for $299. Besides, all iPhone SE models on sale are brand new. Tech experts say that there is now a low demand for iPhones out there, so it’s a good idea to bring back some older iPhone models. Last month, Apple resumed production of the iPhone X to meet its huge demand. In reality, the iPhone X remains popular out there as Apple lowered its price following the release of the iPhone XS, XS Max, and XR.
However, the 2018 iPhone lineup is reporting slow sales despite their strong start. In reality, the iPhone XS and XR are popular in the US, but Apple fails to compete with Chinese smartphone makers like Huawei, Xiaomi, or Oppo.
Are you planning to grab the iPhone SE in the US? Let us know in the comments below.