Apple iPhone remains one of the most popular smartphones on the market despite its slow sales. In reality, Apple reported a drop in iPhone shipments last year as iPhone XS and XS Max failed to live up to expectations. However, Apple still sells millions of iPhone units every quarter in the US. Reports say that the XS and XS Max were the best-selling phones in Q4/2018 in the US. Last month, Apple CEO Tim Cook said that there was a low demand for newer iPhones in Greater China. The reason behind iPhone’s slow sales in China is that Apple cannot compete with local smartphone brands out there like Xiaomi, Huawei, or Oppo. In reality, Huawei now dominates the Chinese smartphone market with over 50 million units shipped in Q4/2018.
According to the latest reports, iPhone shipments dropped almost 20 percent in China in Q4/2018. And Apple is planning something special to boost its sales this year. Rumors say that the Cupertino firm will launch a red variant of the iPhone XS and iPhone XS Max at its Feb event. In reality, rumors regarding Apple’s Fed 25 event have been out there for months, suggesting that there will be new hardware products. However, rumors add that the red color option of the XS and XS Max will be available in China only. And it will cost more than $999 at launch. In reality, a red color option is not new when it comes to Apple devices as it previously announced red colors for iPhone 7 and iPhone 8. Apple is also selling a red version of the XR on the market.
The release of a red variant of the XR aims to boost Apple’s iPhone sales. Last year, the red colors of the iPhone 7 and iPhone 8 were widely received at launch with millions of registrations. Tech experts say that Apple will be struggling to sell the red variants of iPhone XS and XS Max in China as it needs to compete with local brands. Apple is expected to announce new iPhones at this year’s September event. The 2019 iPhone lineup is rumored to come with new exciting features, from an in-display fingerprint scanner to better Siri.
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