Apple products are among the hottest items on the market. Apple releases new devices every year and thousands of people are willing to line up in front of local Apple stores to be the first to grad new iPhone models. iPhone shipments have seen a strong growth in recent years, making Apple untouchable rival out there.
This year, Apple announced three new iPhones including the XS, XS Max, and XR to the world after months of anticipation. Despite small changes and refinements, 2018 iPhone lineup is expected to be giant hits for Apple this year. The iPhone X was a great success on the market despite being slightly delayed to November. Earlier this year, the X shipments hit 16 million units, making it the most popular iPhone model out there.
The reason behind Apple’s great success lies in its wide range of authorized resellers and retail stores. Indeed, Apple now has more than 500 physical retail stores worldwide and thousands of authorized resellers out there. However, the Cupertino firm is shifting its focus on online purchases. Every year, Apple receives millions of pre-orders at its websites. In 2017, iPhone SE registrations hit 4 million units in China prior to the final release. Apple has been in talks with big online retailers like Best Buy, Walmart, or Target in an attempt to bring their products closer to customers. Earlier this month, Apple and Amazon reached an agreement that would see Apple products make their way into Amazon online stores in big markets like the US, UK, France, or Germany.
In reality, Apple products were available on Amazon via third-party resellers, but none of them were authorized by Apple. Amazon says that those product listings will be removed from Amazon online stores in 2019. And third-party resellers will need to apply to become Apple’s authorized resellers to set up new Apple product listings. Amazon has begun selling Apple products through its online stores, including Apple Watch Series 4, iPad Pro (2018), MacBook, MacBook Air, MacBook Pro, and many more. Those products will be available through Apple-authorized resellers on Amazon. However, those listings are now live in the US only and it remains unknown when they will be available in other markets.
The coolest part is that Amazon is now offering the best deals on select Apple products. For instance, users will get a $300 discount on every purchase of the latest 15-inch MacBook Pro. We are expecting to see more deals this Black Friday which starts on November 23rd. However, there is no sign of iPhone models on Amazon. The retail giant will begin selling iPhones next year, but the HomePod will not be listed. Teaming up with Amazon helps Apple boost its sales performance this year. Apple is expecting to sell millions of smartwatch units on Amazon’s marketplace.
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